New Car
The platform for New Car sales
We’re here to help you build a strong online presence, increase visibility in your territory, and maximise sales, all while staying ahead in an ever-evolving industry. With the market constantly changing, diversification is key. New brands and models appear every day, and customer loyalty is lower than ever. The more visible you are, the better positioned you are to capture attention and drive growth. Autotrader is where consumers go when they’re ready to find their next vehicle. We provide them with more information and more options, helping them make decisions faster and getting your new cars sold sooner.
What does New Car do?
Connect you with more new car buyers
Lets you stand out online with finance offers on your adverts
Gives you insight into the live market when advertising new cars
The UK’s largest car buying audience
Over 80 million monthly visits and the UK’s largest audience, Autotrader is where all the eyes are. It’s not just the volume that will make a difference; we also have the largest captive audience with 70% of the audience on competitor sites also visiting Autotrader. So, if you’re listing elsewhere, you’re missing out.
Finance front and centre
9 in 10 new car buyers purchase using finance. Autotrader lets you showcase manufacturer headline campaigns, highlight savings on your listings, and front up your best finance deals with monthly payment options. Our integrated financing tools simplify the process, making competitive finance offers more accessible, helping you connect with serious buyers and build demand organically
Leverage powerful brand incentives
Autotrader’s trusted brand and powerful OEM partnerships will help you unlock your full potential. By working closely with manufacturers, we drive awareness and demand for new model launches through joint media activity, while also creating funded advertising opportunities that benefit retailers directly.
Try before you buy
Get your first 2 months of new car advertising on Autotrader absolutely free when you sign up for a New Car package.
New Car success with Halliwell Jones
Halliwell Jones has managed to navigate some of the big challenges retailers are currently facing in the new car market, and how they’re making a success of new car sales, particularly with electric vehicles (both new and used).
Faster, easier, better with Autotrader
- Access Autotrader’s leads management system and package products
- Get the benefit of a standalone Autotrader New Car package
- Showcase discounts on stock against the MRRP and show monthly finance options and payments (where possible) to buyers
- Advertise both available and pipeline stock with high quality imagery
- List and price stock to the live retail market
New car content
Autotrader is the UK’s largest automotive marketplace for buying and selling new cars, our YouTube channel provides buyers with jargon-free verdicts, covers real-world practicality, and gets more eyes on the vehicles that you stock.
1 Source: Autotrader internal data. 2 Source: Autotrader On-site Survey July 2024 n=1,559 3 Source: Autotrader New Car Buyers Research, June 2024. 4 Source: Autotrader internal data. 5 Source: Autotrader New Car Buyers Research, June 2024. 6 Source: Autotrader sales influence data.